This classic, not so well known marketing wizardry is actually bloody hilarious. The trailer is pretty terrifying. It talks about one of the world’s most prolific serial killers, who has claimed over 300 victims, and is still at large. 'Inspired by a true story'; although these words hold significantly less weight in the movie industry now we realise they don't need to be true, it's still a spine tingling touch. Then of course it says that the killer is ‘not human.’ A 'not human' serial killer. So I;m thinking Charles Manson style so cruel can't be considered human. Then we see a boat fly out of the water, maybe Charles is a great swimmer or we have some kind of supernatural beast on our hands. The flash cuts don't allow us to see our killer but we're still pretty creeped out. Some supernatural killer/Charles Manson swimming God who still exists and has killed 300 people? This could be pretty sweet...
Who would have guessed the serial killers a fucking crocodile. Essentially leaving this film as just an over dramatised version of shark week, slightly altered of course. If these are the moral standards film trailers are setting we should expect to see something similar leading up to a film about the flu. It fits the bill. 'Serial killer, killed 1000s, still alive'. The opening numbers could be huge!
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